AN INSTANT NEW YORK TIMES BESTSELLER'Radically new and engaging.' MATTHEW WALKER'Not only will every reader remember better afterward, they'll also never forget this life-changing book.' SIDDHARTHA MUKHERJEE'Ranganath turns much of what we think we know about memory on its head.' DANIEL J. LEVITIN---We talk about memory as a record of the past, but here's a surprising twist: we aren't supposed to remember everything. In fact, we're designed to forget.We talk about memory as a record of the past, but here's a surprising twist: we aren't supposed to remember everything. In fact, we're designed to forget. Over the course of twenty-five years, Charan Ranganath has studied the seemingly selective and unreliable nature of human memory to find that our brains haven't evolved to keep a comprehensive record of events, but to extract the information needed to guide our futures.Using fascinating case studies and testimonies, Why We Remember unveils the principles behind what and why we forget and shines new light on the silent, pervasive influence of memory on how we learn, heal and make decisions. By examining the role that attention, intention, imagination and emotion play in the storing of memories, it provides a vital user's guide to remembering what we hold most dear.

Charan Ranganath is the Director of the Memory and Plasticity Program and a Professor of Psychology and Neuroscience at the University of California at Davis. He also the Director of the University of California at Davis' Dynamic Memory Lab, a world-leading research laboratory. Ranganath is a pioneer in the use of brain imaging techniques like functional magnetic resonance imaging (fMRI) to study the mechanisms in the brain that allow us to remember past events.His work has been recognised with numerous awards, including a Guggenheim Fellowship and the Leverhulme Professorship at the University of Cambridge. He lives in California.