The world is in a constant state of flux, making it imperative for companies to keep changing and innovating to meet the market needs. This is even more pertinent now, as we are witnessing the biggest crisis in recent history. This crisis might lead to more companies struggling, and collapsing. If market-, client-, and user-needs change while companies don't, they risk losing. On the flip side, businesses that stay relevant and lead the pack are those that are constantly and mindfully innovating with correct and proven methods. This book was written in order to help companies transform every crisis into a business opportunity. Success is about doing the right things in a prudent and sustainable manner using a proven method. This indispensable and step-by-step guide details the process of what it takes for companies to chart a way forward and stay ahead of the competition. It also details how these companies can create the right products for changing needs, in order to win the loyalty and trust of customers, users, and stakeholders.

Adi Mazor Kario Is One Of The Most Sought After Innovation Strategists Alive Today. Known for her ability to take creative business ideas and turn them into massive revenue, she leverages her proven strategies to create leading edge business growth for the world's most forward-thinking business leaders. She has worked with the likes of IBM, Intel, Google, and Waze along with literally hundreds of startups in Israel, the "Startup Nation," and played a crucial role in the Google Accelerator for 8 years and now she has turned her eyes toward Europe. Her mission is to show ANY business (including yours!) how to innovate their way out of ANY challenge and create unbeatable products ESPECIALLY during uncertain times. In fact, the biggest lesson Adi has learned in her time as a design and innovation strategist for today's fastest-growing companies is that change is your BEST opportunity for growth. And she would love to show you how.