This book gives an interesting yet profit sharing bond between a student and an institution providing Master level certifications. The universities worldwide are facing intense competition, striving to be one of the top ranked universities. Once, where competition was based on number of students graduating and increasing the fields of study, today the focus has shifted to value of experience to students at university. Universities have started realizing the importance of their customer satisfaction. Student satisfaction is achieved when his/her perception about a university experience matches the overall perceived learning experience leaving no gap behind. If the student is not contented with the overall experience at university, this would lead to not only loosing the customer but also spreading a bad word of mouth.

Mr. Bilal has achieved Masters in Business Administration with specialization in Marketing and has been involved in various Project Management activities. This particular publication focuses on the myopia led and owned by our educational system and helps the students to capitalize according to their ability and scope of interests.